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Inside Our Process
The Backstory
Serial entrepreneur Snoop sought a revitalized web presence for her evolving business endeavors. Having already handled the initial design, this update represented a redesign more aligned with her current ventures. Unlike the introductory nature of the first website, this iteration marks the next strategic step in highlighting and representing the diverse scope of her current business activities.
Challenges
Given the length of time since the initial site creation and the evolving purpose of the site, we undertook a content audit and consolidated elements as necessary. We faced the sensitive task of incorporating a tribute for her daughter, who had recently passed away a few months prior. Our aim was to handle this delicate matter tastefully, ensuring the site maintained its focus. In addition, we created a unique design that placed focus on the three main areas that wanted to be represented on the site.
Outcome
The revamped site showcased a distinctive design, prioritizing key areas while paying a heartfelt tribute to Snoop’s beloved daughter. We refreshed product images and descriptions in the store, and introduced a link landing page housing crucial links to Snoop’s diverse endeavors and most sought after content.
Project Stats
Total Project Time
3 Days
Verticals
Web Design, Graphic Design, eCommerce, Lead Generation
Key Elements
Photography Menu, Links Landing Page
