The Assistant Manager, Portfolio Marketing (contract) is responsible for executing integrated marketing and digital strategies for Irvine Company’s Los Angeles, Silicon Valley, and Chicago office portfolios. Reporting to the Senior Director, Portfolio Marketing, this role develops strategic briefs (creative, messaging, email) and manages cross-channel initiatives, ensuring all initiatives align with brand standards.
Partners closely with the Senior Director, Portfolio Marketing to translate comprehensive strategies for priority workplaces into actionable marketing executions across Los Angeles, Silicon Valley and Chicago portfolios.
Drives end-to-end execution of marketing programs, managing deliverables such as property collateral, in-suite banners, website enhancements, and leasing signage.
Directs internal graphic designers and external agency vendors, providing creative and messaging guidance to ensure all print, digital, and on-site assets maintain strict brand alignment and high execution standards.
Develops and manages the broker email communications program across major regional portfolios (Los Angeles, Silicon Valley, and Chicago), creating messaging briefs, reviewing copy, designing and building templates using the email creation platform (Stensul), and tracking campaign KPIs to optimize engagement.
Collaborates with Leasing and Asset Management teams to align marketing tactics with active leasing objectives, driving prospect conversion and portfolio value.
Leverages and maintains the team’s project management platform (Monday.com) to initiate and track projects.
Tracks overall marketing spend for the respective portfolio budgets through regular reviews, evaluating vendor SOWs, and generating purchase orders.
Supports the development and rollout of new property touring experiences, encompassing both on-site physical elements and digital touchpoints.
Proven experience executing integrated marketing strategies that drive awareness, engagement, and measurable business outcomes.
Strong creative direction capabilities, with the ability to draft compelling briefs and evaluate photography, video, and design work against brand standards to meet a consistently high standard.
Strong communicator and collaborative partner, comfortable presenting updates to cross-functional teams and leadership.
Fluency with AI-powered content and workflow tools.
High proficiency in Google Workspace productivity tools (Docs, Sheets, Slides, Gmail, Drive).
Bachelor's Degree (or equivalent experience).
4+ years of marketing experience, preferably within commercial real estate or corporate brand management.
Compensation:
This is a contract position with an estimated hourly pay range of $48.08-$55.29. The final candidate selected will be hired by a 3rd party temporary staffing agency to work on a temporary basis at Irvine Company.
About Us:
Irvine Company Office Properties (a division of Irvine Company) offers a portfolio that includes more than 550 office buildings in premier locations: Orange County, Los Angeles, San Diego, Silicon Valley, Chicago and New York.
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